We all skip over lengthy text, so you wont get any here.
Facebook has 1.1 billion users as of September 2012.
Videos and Images drive the most engagement on brand pages.
These videos are shared more often and capture the attention of your audience easily.
Instagram may seem like a place to post pictures of your cat (I promise I’m not guilty) but it’s expected to surpass Facebook in terms of number of users, based on current growth.
Instagram bridges social media platforms because it gives users the ability to upload their pictures to multiple sites including Twitter.
What’s popular on Twitter? Aside from Lady Gaga (26 million followers) or Justin Bieber (24 million followers)… short posts with 2-3 hash tags that often link to relevant pictures or videos.
The popularity of pictures and videos goes beyond what’s provided on Facebook and Twitter.
Pinterest is what marketers should be taking note of right now. The majority of users are women but brands and companies can easily capitalize on the growing popularity of this platform. It’s simply layout and relevant content that is easy to find can allow you to hit your target market with ease. With the ability to link to your company website or related social media, you can maximize capabilities here.